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Learning Google's E-E-A-T Through Scrambled Eggs

James Cormier • Jul 29, 2026

Photo by Tadahiro Higuchi on Unsplash When you click on a piece of content, do you ever ponder on whether it was created to genuinely help you, or whether it was designed primarily to rank highly in search results? Having grown up alongside search engines, I know the frustration of clicking through multiple pages before finding a clear answer. At...

7 Career-Changing Books Recommended by My Network

James Cormier • Jul 28, 2026

89% of people say they trust recommendations from people they know. That statistic isn't particularly surprising. In an era of option overload, where advertisements and algorithms compete for every second of our attention, recommendations from people we know often feel like the most reliable source of

AI Images in Advertising: Should You Use Them?

James Cormier • Jul 27, 2026

To me, AI image generation has always been one of AI’s most enchanting features. As a self-proclaimed creative who often has more ideas than time, being able to describe a concept in simple terms and watch it instantly transform into a visual felt like magic. My favourite project involved creating assets for my rec soccer team. What started as...